How is this any different than VRBO, or any of the other vacation rental middlemen out there?
Some tourists would prefer to support the town they're visiting by directly paying shop owners, etc, instead of having "hotel taxes" of indeterminate destination tacked onto their expenses.
(But you're right, using "kickback" was needlessly offensive.)
If there's one thing I've learned in my old age, it's that I love buying things for people. Because then the power dynamic is in my favor: this is my city, enjoy your visit but leave no trace.