Cruzerlite lost nearly $30k because someone posted an unlimited promo code.

Some discussion on Reddit here[1]. Apparently they were warned about their poor coupon code implementation before, and still kept using it; sending out coupon codes to customers that could be used an unlimited number of times by anyone to get completely free cases.

A good heads up to any startups out there to be careful about how they do coupons and promotions. Now a small startup is out $30k, and is left to beg and make passive aggressive pleas on G+.

[1]: http://www.reddit.com/r/Android/comments/1pmlii/cruzerlite_l...