Basically -- list your story, wish list of media outlets and budget, and let a pool of freelance publicists compete to get you coverage. Similar in ethos to 99 Designs, you only pay when actual press runs for your company, at a price you set.
Have about 50 publicists on the platform right now as well as about 75 business users and active projects being pitched. We have successfully landed press for companies using this method and now are working on making it more efficient with our platform and tools.
You can use code HACKER to get early access to the private beta.
I've personally landed several million dollars in earned media for my own projects over the last decade and am really excited to help bring some accountability to the pr industry.
Would love any feedback / questions / etc.
Oh, we are also a YC2014 applicant, so help us with some up votes if you like us ;)