This industry has systematically externalized the cost of these data breaches, and the security systems necessary to try to prevent them, to every other business and end-user in the country.
There are many ways to solve this problem. Europe has largely solved this problem, and using your antiquated American credit card in Europe is not only difficult, but even if possible will elicit crazy looks.
What other industry today would you trust that the only security is a 16 digit number that you repeatedly share with the world and your zip code? And to think this is how we secure our money?
Adobe is offering a service that costs at the least tens of dollars to 38 million people. What is your credit card offering?