This is 100% accurate, I've attempted to aggressively promote privacy tools well before the NSA/Snowden stuff among the people I know. They still don't care to use simple things like OTR with IM. They might use it for one week, and switch back.
Journalists/tech sites love making this seem like the biggest deal in society right now, but hardly the case in reality.
I'm not sure if it's an intellectual/knowledge gap (lack of technical knowledge), laziness, lack of good design in crypto tools, or just generally not caring about their privacy (until it becomes to hit them in the face).