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I don't mind these "paid" reviewers; but Amazon should clearly indicate whether the reviewer is (a) a buyer who bought the product, or (b) a reviewer who was given the product to review, or (c) some random dude. I think they do tag reviews as "verified buyer" or something like that; it's the other two that need to be tagged.

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They do say if someone got it through vine.

This is correct. They also show when someone is a Vine reviewer (which is an invitation-only program), even if the product being reviewed was purchased, and not provided via Vine.

The conflict of interest argument will always carry some weight re: the Vine program, but Amazon seems to be handling it quite well. Anyone who doesn't like the program is given enough information to just ignore those reviewers.

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