Five Million Backers
kickstarter.com
kickstarter.com
(the first campaign delivered everything a couple months after I said it would, I'm in the middle of the pre-press portion of the second one.)
The rise of small companies handling logistics on behalf of project owners after a successful funding, on the other hand, is a really great thing. I've experienced about 3 different companies (I'd have to dig through my email to get the actual names) and they've generally been competently handled. The more projects that take advantage of these, the better.
What I haven't seen (though that might just be me not looking) is project owners receiving good, professional advice about what to offer as rewards. Rewards need to be almost infinitely scalable and take into account snail-mail shipping costs and packaging time and effort, or you're effectively throwing away all the money you received.
Here's to the next five million.
Do you think a kickstarter-like site, but where backers become small owners of the company (instead of or in addition to ordering stuff) would be successful? Would it be legal under the JOBS act?
As for it being successful - it depends on so so so many factors. It's impossible to know for sure, but it definitely has potential. Angel.co seems to be handling this idea very well.