The post's author is Australian, and is writing from that perspective. We have minimum legal notice periods from both sides (a week for the first year, evenutally going up to four weeks): http://www.fairwork.gov.au/TERMINATION/NOTICE-PERIODS/Pages/...
In markets where employees have more leverage and can choose which employers to work for, using the legal right to fire people whenever you want to produce a trial period as a matter of routine is a good way to get a bad reputation. If a company is known for firing 30% of its hires within the first 6 months, many people with options will choose another option. Or at least, they will have to be much more attractive in other ways to make up for it (higher pay, more interesting work, etc.). If that's really the intent, making it officially a trial week up front is a lot more transparent.
Not to mention, a company that routinely fires new employees after just a week or two would probably get a bad reputation pretty quickly. Unless they're Facebook (which supposedly does/did this in six week intervals), they probably would take a severe hit on the quality of applicants in the end.