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Either they go to FB or DM over Twitter or some other "social thing", but they view email as far more cumbersome.

E-mail clients need to be reinvented. There's no real reason for e-mail operation to be cumbersome. I mean, we have such a wonderful, decentralized, asynchronous messaging protocol based on pure text; why do most (if not virtually all) client applications suck so badly?

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No argument here. It's really a shame and, if you think about it, email is the least evolved method of electronic communication for the masses in every day use (with the exception of possibly IRC).

BBM would have been the ideal email replacement (it's also still extremely popular in Asia), but too bad it's proprietary and centralized.

Two reasons people prefer FB messaging to e-mail:

- Spam is basically non-existent in FB messaging.

- Mobile e-mail clients are hard to set up and use (for average folk).

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