Poll: How do you create the website for your startup or side project?
What you do to create that website?
What you do to create that website?
Way back in the day, I had no budget, so I used OSS web themes with very light customization. Then when I actually started selling appreciable amounts of software, I had that website redone by freelancers (twice). It has not been my experience that cutting-edge web design has made huge differences to sales in the sort of markets I tend to operate in, though, so these days I mostly just get a themeforest/etc theme, have designers add in decent graphics (if required), and then do a bit of munging by myself.
Designers, cover your ears for a moment: There are many businesses which have sold many millions of dollars of product, including in our industry, with web design which is less impressive than things you can get on Themeforest/WooThemes/etc for whole tens of dollars. (This is not just applicable to marketing sites, by the way. There are plenty of applications which end up looking like they were designed by a software engineer which, for $15, could have had that same engineer just extract a Rails template from a Themeforest project and end up looking 100x better. Search for [admin] on Themeforest and feast your eyes.)
Ironically, Google actually has some really talented designers now, but the minimalist look has become part of the Google brand, and so all the designers now are constrained by user expectations of what Google should look like.
When you have dozens of designers that all want to leave their mark on the product, you end up with...dozens of features, none of which fit together quite right. Google is in that state right now. Microsoft is in a far worse state, where you have hundreds of PMs that each want to display their button as prominently as possible. This is what people make fun of as "design by committee".
Until 2010, Marissa was the sole gatekeeper of what could go onto the search results page. The result was that it was at least consistent, if minimalist and relatively unchanging. The other result was that she pissed off a whole bunch of other people by saying "no", brought Search to a virtual logjam, and made numerous talented people quit. That's the price of design consistency and a highly usable product for users; everyone who's not calling the shots ends up pretty disenchanted, and usually finds greener pastures. Steve Jobs played an analogous role at Apple Computer - it worked great while he was alive, but now there is a design vacuum that you're starting to see in their later products.
BTW, if you want to see what some of Google's design talent can do when freed from committees, check out the Doodles. In general there is just one artist responsible for each individual doodle, and it shows. (Some of the interactive ones have multiple people involved, but even then it's a small team with a single creative lead.) And the doodles generally have a reputation as being one of the most delightful parts of the site.
I think it is quite the opposite now. Google designers are TOLD to uphold similar design pattern on all Google products, which have the same features across all of them.
Seriously, why does gmail, google+, and google search should have a similar look? It just breaks some functionalities. These products are different and should not look alike. Pushing same patterns into users mouths, when it hinders the experience is an overkill.
... with an advanced understanding of graph theory, a research paper outlining a novel searching and ranking algorithm, a distributed cluster of servers crawling and indexing tens of millions of sites, and an inverted database of every keyword that appears on all of them. But yeah.
> It has not been my experience that cutting-edge web design
> has made huge differences to sales in the sort of markets
> I tend to operate in
With all due respect, but BCC never had "cutting-edge" web design, it was always (at least in the incarnations I saw) barely adequate design-wise.
http://panic.com or http://tapbots.com or http://www.kaleidoscopeapp.com is what I'd call well designed. What's interesting they all also look like template design, but they have the polished look BSS is lacking.Of course, maybe you have something other than BCC in mind, or you did try the design on par with the examples above and it did not convert well, then disregard this comment.
> patio11 made an understatement to get his point across -
> that design doesn't matter as much as people think
That may very well be true (and I think it is true in a sense). But I can also argue that without testing with truly polished design you only know that one "not-quite-there-yet" design has no advantage over other of the same kind.Seems to appeal to the iPhone generation.
But I also tracked all the way through to purchases (which typically happen after 30 days of use), and I'm glad I did. After two months, the people seeing the new version were converting twice as well as the ones seeing the old version. As in, double the sales. As in, wow.
So I guess it's entirely possible that users do in fact respond to pretty design. The only thing one can do is test and see.
That being said... I have been working on a javascript geoprocessing library lately and am considering a full blown interactive website. The reason being that many of the features are difficult for people to understand without being visualized. I still want to keep it fairly simple though.
The idea would basically be to have a page for each operation with 2 maps and a description of the algorithm. The first map would show the example input and the second map would show the output. I think this would allow developers who may not be familiar with more advanced geo statistical methodologies to be able to see what is possible with their data and spark some creativity. The existing readme tries its best to get the ideas across, but I doubt it would be that effective in its current form for someone who is not very familiar with traditional gis analysis already. https://github.com/morganherlocker/geo.js
It starts as a prototype in vanilla zurb (usually), then gets themed into something pretty.
We can all point out bad or horrible web design, at a minimum. We can also point out individual elements that make horrible web design horrible. Nobody here is going to recreate a GeoCities page by accident.
We can also point to good web design, though the particulars of why the design is good might escape us.
A good compromise is to use established patterns (like Bootstrap) which we know to be acceptable, if not stellar. And then to add small custom details as needed to our site designs.
I'm accomplished enough at CSS that I can make tweaks to an existing website. I'm not good at creating an overarching CSS template/framework from scratch, so I don't try to do that.
And if you don't, please take a few minutes of your time and watch this[0] to bootstrap yourself into getting the why.
[0]: http://www.slideshare.net/Wolfr/design-for-developersonlinev...
Why? Assuming time/money is not an issue, it seems you could at least A/B test a professionally designed website to see if it converts better.
edit: wait until I have to choose the 'right' font...
I also ditched the whole idea of a front-end framework. If I need a backend I'll just generate the HTML manually server-side.
Do designers get faster at this I guess?
For fonts - just use something simple & sans-serif like Verdana/Arial/Helvetica, or Roboto on Android. I've seen very few sites pull off non-standard fonts and have it look good.
my post was tongue in cheek, I know in my mind that the best course of action is to just stick with default and get the site up...
however I can't help but tweak, and play, and move divs around so that the website on my screen looks just like the one I am imagining in my mind. It is almost always spot on, but never quite right...
This makes managing a structured site easy without having to configure a complicated server. Of course, it also means you can't have much dynamic content. For something simple--say comments--you could use an external service like Disqus, but you won't be able to do much beyond that without running your own server.
In the four days between idea and launch, how much time did I spend on the landing page, and would I do it again?
As an experienced engineer, I realized the first thing I had to worry about was the marketing content, so I spent the first day configuring my social accounts and creating and uploading a video.
Short version:
Yesterday, I implemented my own design because I wanted a simple site that had exactly the code I needed. I would do it again, especially since the next time I can re-use the build process I created.
Longer version:
Assuming you're familiar with CSS and HTML, you're better off finding a decent template or web site and re-creating the few parts about it you like yourself. Using a fancy template will be a time sink, both in understanding all the complicated things the author threw in, but also focusing your time on making your site perfect (since you just paid for it) rather than focusing on launching.
And in the two days in-between, I figured out the value I could bring to customers. I also spent a lot of time configuring payments, emails, form submissions, etc.
Establishing some process to collect feedback and getting your name and purpose out there is the main point of launching, so worry about that more than the landing page.
TL;DR: as far as systems, you're better off establishing some kind of a process (hopefully an off-the-shelf system that can function independent of your concerns) that allows you to iterate on your actual product quickly. As far as visuals, though, spending lots of time on making this tiny part of your product perfectly integrated with a particular template can make it emotionally difficult or time-consuming for you to replace or modify as necessary later on.
I'm writing a series of blog posts (@vla on twitter) about this, by the way.
[0] the app: www.ratemyapp.com
Feedback is welcomed.
http://jedireza.github.io/drywall/
Edit: more so for a functional side project, not a static website.
The problem with Themeforest is how muddled and complicated the HTML DOM in themes usually are - and even if the design is intuitive, it's not yours, so it's rather difficult to own completely. With that said, I've used it for some excellent WordPress projects before, and if you are willing to pay there is quality work there.
I prefer using a bootstrap framework to get stuff out there. Depending on the project, I'll spend some time customizing the defaults, adding plugins, etc. If the project is small enough, I won't even bother with that. Bringing in a design agency is only useful is you have VC cash to burn. It's usually far cheaper/effective to find a design freelancer to partner with. A decent designer can help you create a logo as well, which is an essential step, and something that's difficult for laymen to pull off well.
Remember the enemy of progress is the perfect. A side project/startup needs to iterate as fast as possible, so it's far better to throw something out there than to languish in design mode for months before giving up on your cool idea.
For my side projects, my rule of thumb is: a) the site isn't embarrassingly bad, and could be publicly associated with me. b) site design took less than 20% of my overall effort on the project.
The blog attached to my side-project will use the same CSS and just leverage jekyll/GitHub Pages/prose.io to keep things simple.
It really helps to spend some effort learning the basic rules of typography and visual design. It won't make you a great designer, but it will make you a much smarter customer of designers, and make you able to execute someone else's design concepts gracefully.
I use an old school text editor to write html/js manually, and then maybe I play a bit with photoshop. Results are not jaw-dropping but not too shabby either, and I can put together a landing page in a couple of hours. ( eg. http://newspo.st )
So yes, I'm here just to brag about it. I'm a terrible person. :)
Apart from this, the main issue is designing logos and graphics. Eventhough it takes time, I somehow do it myself(with GIMP) and enjoy it as well :)
[0] http://www.computeloops.com [1] http://www.remotewaker.com
[1] I like the Non-Designer's Design Book by Robin Williams: http://www.peachpit.com/store/non-designers-design-book-9780...
I normally bookmark sites/admin which are impressive under different categories. I do lot of scouting in builtwithbootstrap.com and builtwithbootstrap.com. This helps me to arrive at a layout idea and color scheme to make the website look professional. I steal small css snippets from many different places(not all from one place) i have scouted and put them all together. After the layout is done - i do the customization to all the snippets till i feel it has a look of it's own. Then it's usually bit of jquery, follow little seo recommendation and google analytics. Newsletter/contact form is normally done with a bit of php. This process helps me to come with something decent in very little time. Once uploaded and if the product/project gains traction - will immediately outsource the website development.
Note: I tend to build political blogs or tiny campaign websites, not actual apps.
1) download wordpress.
2) pick a theme to start hacking on, either one of the defaults, or a "write me some CSS" plain theme.
3) hack around in CSS and the PHP to get the exact layout and spacing I want. I did make several projects that used custom web fonts, custom javascript, etc.
Note: my latest blog is just a very basic customisation of Octopress. I really liked the HTML5 theme that scales down onto my phone perfectly, and being able to write in Markdown.
EDIT: Oh, people are worried about doing their own design?! I was entirely happy with doing my own web design, and have made maybe 10 wordpress themes, including some as a freelance designer for others (by accident). I only charge a tiny amount for my work, because I do it for charities and political activist friends, neither of whom have any money!
For the latest one I bought a template from ThemeForest. (so I voted that)
The one before that was a Bootstrap (the framework) effort, which ended up not very nice.
Before that, I tried Joomla.
And before that, I had a very basic HTML page :)
I've realized I'm really bad at the "design" part, I'm better off doing the backend stuff.
At the end I am using Mezzanine as the Django CMS that includes bootstrap. The result can be seen at http://www.nektra.com
The customized parts are:
- CSS
- Mezzanine/Django templates
- Added my own page class. When the visitors displays a product it shows the related services/solutions and when the visitor displays a service/solution it shows the related products.
One more thing: in the near future I will try to add more functionality adding services via Javascript widgets like mailchimp instead of modifying the backend as much as possible.
Problem is that I can tell when a UI is terrible, but coming up with the right one is not as simple as the inverse of terrible :(
But for me these days the prototype or beta is way less important than offline validation. The MVP is more a vehicle to engage people than anything else.
For http://typezebra.com/ I learnt a bit of Javascript while for https://bootmystrap.com/ I learnt to design websites properly using LESS CSS.
The way I keep myself motivated to finish sideprojects is that most of the part is right up my alley, design which gives me confidence I can finish it.
I'll be honest: My side project is a straight-up rip off of that other site's layout. I did all my own assets in photoshop but the actual design is theirs. I don't feel bad, either. I reverse-engineered their design into piecrust and just rolled with it.
Made me feel like I was 13 years old again, viewing the source for someone's Geocities page so I could figure out how they wrote their javascript to move things around sinusoidally.
We used CloudFormation to build a Wordpress server on EC2. Then I used Apptamin's free app launch theme (based on Thematic).
It was pretty easy, but it could probably be more customized longer term...
Check it out here: http://whizzlearning.com.
I did initially use a paid theme for the admin area, but bootstrap allowed me to build something that worked much better for BugMuncher, instead of trying to shoehorn in a one-size-fits-all admin template.
For example: http://mhsp75th.weebly.com
It's very fast to get something decent looking that has forms (and easy access to the data) and payments and layouts for desktop and mobile.
Or Jekyll for that matter.
[1] http://middlemanapp.com/community/built-using-middleman/
Which is weird... I was the "art kid" for most of my life but I realized that when it comes to this I like the code a lot more than the design.
When you guys use ThemeForest themes for a Saas app, do you get the extended license?
The license details are a little murky, so I'm not sure, but leaning towards it being the extended license that's needed.
the basic idea is to get a quick review of your website from an expert designer. They'll give you tips on what they would fix if it was their website.
if anyone has a website they'd like an expert designer to take a quick-ish look at and give you feedback please see my thread here (note: its FREE whilst we get it going):
I hope this can help you.
So that if there are any trouble, you can fix it.
I'd use a slightly different stack these days, I'll post an answer..