Some potential applications:
* Replace all the barcodes in your wallet (loyalty/membership)
* Google Auth TOTP
* QR Codes (links/BTC wallets)
* Interactive nametag
* e-book/text display
* date/time display with wireless phone sync over BTLE
* act as a USB device and display text/notifications from your computer
I'm not completely sure if the use cases are convincing enough - would you buy such a device? This revision won't have any wireless and instead will be focused more towards electronics/Arduino enthusiasts - dead simple to program over USB with provided libraries and documentation. You can use it as an Arduino/e-paper dev board and code neat apps for it that you can actually use.