It's hard for people to fathom the thought of global warming while their local weather is in fact colder.
Jared Diamond's Collapse is a good reference. http://en.wikipedia.org/wiki/Collapse_(book)
What did the Easter Islander who cut down the last tree and doom the island think as he used his stone axe?
While I remain skeptical about global climate change, I can also appreciate the fact that polluting less and taking care of the environment is a good thing.
The problem is that even as America becomes cleaner, China, India and the rest of the third world are burning trees and coal like crazy.