Backed. Eager to see innovation in the sitting market. When I worked for ITA Software we had an ergonomic consultant available, and it took half a dozen chairs until we found one that worked for me. After I left I tried without the chair for a few months, and back pain persisted. Ended up buying the chair ( http://lx.tc/chair - note: Amazon referral link ) for myself, and things have been pretty good since.
But I still believe things can be better. I see colleagues struggle, going between standing desks, different chairs, seeing massage therapists. As a nation many jobs are shifting to knowledge-based work, and people are spending more time in chairs. We can't leave everyone with back problems as a result.
Even if this ends up not being the ultimate solution, I think its great to see work and innovation to move things along and encourage others to spend time looking for answers.