Now all you have to do is interact with the people that are starting to engage with you. It's not an instant thing. Our system detects when relevant conversations are going on using fancy algorithms based around machine learning, sentiment analysis and POS tagging.
One thing I noticed is that it favorites some things that don't make a whole lot of sense. For example, I have a 'bitcoin' campaign. It favorites Russian spam links and random BTC arbitrage "results" along with some more reasonable type stuff. Is there any way for me to tailor these results a bit?
For example, does it recognize my behavior and favorite similar items? Or if I add keywords to the campaign, will it limit results a bit more?
In case you didn't catch my response to someone else, the "social etiquette" on each social media channel is different to begin a conversation. For Twitter, it can be as simple as a "favorite".