I suspect the people who end up not getting what they want tend to be the ones who don't put in the effort, especially taking the emotional risks in attracting others, initiating relationships, and making the relationships work the way they want.
Many men and many women put in this effort. Many men and many women also don't put in this effort. I suspect the former group has much more success than the latter group in the long run whether male or female, though I suspect they face a lot more rejection and emotional pain in the short run. I suspect the latter group faces less short-term pain and rejection, but is lucky to get what they want from relationships if they ever do.
The emotional challenges of making yourself vulnerable are harder for most than pursuing a career or hobbies so many men and women go the emotionally easier route of working hard at their jobs. In my experience, along with overcoming those challenges comes tremendous emotional growth.
(Btw, I disagree with the zero-sum mentality of winners and losers because people can have more than one deep, meaningful relationship and relationship come in many forms, but adopted it for consistency with the article).