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Do Germans really associate that phrase mostly with Hitler? I find it quite surprising because despite not being German (nor German-speaking) I know that this phrase comes from the first verse of the Deutschlandlied.

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While the origins of the phrase are not tied to the Nazis, it has become associated with them. It was originally about the unification of Germany, but it is viewed quite differently now and certainly associated with the far right or the extreme right.

The verse of the Deutschlandlied that contains it is also no longer used, only the third verse is the national hymn.

Unless the author wanted to imply that Seagate should seek to eradicate any other kind of harddisk interface with zealot-like madness, he shouldn't have used that phrase. Really, the first second I opened the website I noticed this poor choice of words. And yes, I am German.

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