That's not it at all, this is not the first post-Jobs press release. The presentation lacked modern salesmanship. Perhaps, they don't really want to sell a lot of these products. Why would they want that? I bet the mini iPad is being sold below cost, thus Woz's comment that the 128GB iPad isn't a big enough premium price for his tastes, he's trying to pull the market away from the low-end offerings by popularized consumer fads, preserving some of the value of his AAPL holdings.