Stop crawling Crunchbase for emails then spamming people.
I'd love to start a conversation around this shitty (but all to common) practice and spin it around into one that offers more positive suggestions to these naive marketers who don't know any better. I'll start:
1) Use a tool called Muckrack to search for reporters discussing topics relevant to your industry. Then use the platform to pitch them directly on why your story is worth telling.