Why are most CRM's B2B rather than B2C?

I've been trying to find a new CRM for my service company but it's like every CRM out there is optimized for Business to Business.

My clients don't have companies that we bill to, we bill to them. I don't need any of those features and it's a major pain in the * working around them. B2C needs tend to be different from B2B and it's hard to fit one into the other.

With some like Salesforce it's virtually impossible (ie. in my 60min trial) to set them up as Business to Consumer.

Is the market truly all about B2B? Where are the CRM's catering to B2C?

More and more service businesses are taking their accounts online. It seems to me a major opportunity is being overlooked by most of the CRM companies.