I don't get why there isn't a twitter feature that allows you to use something like bbcode tags to insert a url and only leave the link name in the message.
The simple Twitter 140 limit doesn't map to that at all, and coupled with the fact that Twitter SMS is disabled in a good chunk of countries, it seems silly to think of it as an SMS publishing system.
No reason the lowest common denominator must dominate.
Look at these cats. Teh Lol! http://bit.ly/zzu3
then that message is meaningless without the url right? (in as much as it had any meaning at all)