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This is great user experience thinking...

"We also made them the exact size of the iPad mini, as a lot of people will probably be carrying these things together anyway."

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I asked if they can make notebooks the size of a normal Moleskine (3.5 x 5.5") or, even better, A7 sized (about 2.7" x 4.2"). Unfortunately, they said that they'll "probably eventually expand to more size options if this goes well," which implies that a smaller size isn't on the table at the moment.

Nonetheless I think it's a cool idea and "backed" the project.

Hm... I like that tactic because Apple probably tested tablet sizes like crazy, so they can expect their size to be comfortable. Why does it matter what people will be carrying it with and how many of their notebook-loving customers really have iPad minis?

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