And that's the thing. By the evangelist's own admission, MS is deeply hated in society at large. It's understandable but unlike a lowly MS engineer (who I do pity), a professional corporate "face" can't play the innocent victim.
Just consider. The very recent imposition of the Metro/Windows 8 interface on a widely unwilling public is prima facie evidence of MS' continuing abuse of it's particular monopoly.
The point isn't that MS has more of a monopoly than other corporations. It is that MS has a long, long history of wielding the big stick of their monopoly openly and brutally against enemies and "non-combatants" alike. A huge number of Windows users woke up without a Start Button because Balmer was gunning for a new market. Lie all you want about this being for the average person's benefit, you only prove my point. Yeah, I just don't think you can spin maneuvers like that into "we just build the future".
Edit: Just to note, I don't do editorial flagging. I'm not out to "get" MS but, well, they bring up feelings.