New iPad, now iPad Air... seems silly?
New iPad, now iPad Air... seems silly?
Conversely, Apple wants you to buy a new iPad as soon as you want one, and not sit around waiting for the N+1 model. Spreading out purchases over the device lifecycle gives them better margins as manufacturing and components get cheaper.
It's presumably only a matter of time before the heart of Apple's PC line is converted to touchscreen. Whether they will carry the Macbook branding or iPad branding or a mixture of both will be interesting.
I suppose in a world where change is frequent and incremental rather than dramatic and rare removing the version number is appropriate to minimize consumer confusion.
What strikes me more about this iPad Air is the price points. $499 16GB wifi only is a very hard sell to the mass market when a Nexus 7 16GB comes in at $230. Size matters here, but I can see Apple being in big trouble when Google's tablet is half the price and has a handful of more advanced features. I guess that is why Apple hired that Burberry executive last week. They can sit right next to the Vertu store.