Yeah, how about fighting for users' privacy rights and spark an inevitable years-long court battle all the way to the Supreme Court and not taking NSA's bullshit? They have the funds to do so. They're possibly the only company that could stand up to the government in addition to banging enough pots and pans simply by putting up something on their homepage to alert users as to what they're fighting for.

But they won't. Continued and uninterrupted profits are too important.