TerraCycle - first mass-produced consumer product to have a negative environmental footprint

galai.typepad.com

8 points·drm237··5 comments

Their product is driven by passion to be eco-friendly, not by passion to gain some PR points or appeal to amateur tree-hugger shoppers. Their whole product, end-to-end, is truly eco-friendly. The full story is on their website, but I'll just point out one feature that I LOVED - their amazing packaging:

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Interesting company that's fighting it's first hard battle:

http://online.wsj.com/article/SB117979361996510232.html

Seems like big bag chemical fertilizer company Scotts Miracle-Gro Co doesn't like dangerous upstarts...

Fast forward: Terracycle settled

Bold title. What if we calculate footprint like opportunity cost, where we compare with alternate configurations with the smallest possible footprints that accomplish the task.

A bicycle would probably be a big win. Insulation would be another.

In the case of plantfood, a bin with worms and a bit of DIY beats shipped products. Recycle and generate your own compost: http://www.amazon.com/4-Tray-Compost-System-Factory/dp/B0007....

Though I'd love to see a real economic analysis of environment saving tech that incorporates time saved/spent, and what the money gained/lost in that time could buy.

Curb-side recycling is horribly inefficient if you factor in collective lost productivity.

that's a really cool company with a really cool story. there was an article in the times or something about them a while back. i was skeptical at first, but what they're doing is really cool.

Cool startup, but I call bullshit on the OP's headline.

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