When you create 12 new accounts to upvote it.
In any case, I have utmost respect for the community, and I definitely want to play my part in making it work.
Thanks for all the clarifications
But, campaigning for upvotes ruins the signal provided by article scores, especially if campaigning is done among an outside audience whose only interest in this site is boosting stories as a mutual favor.
Also, asking a large group to do something, knowing that "it is inevitable" many will follow-through, makes you in some sense responsible for the activity. ("But for" your request, it wouldn't have happened.) So be careful what you ask for!
For reference, the tweet was:
@mrtweet: Help us recruit the best engineers to serve YOU better. Vote here to help our hiring outreach (top left): http://bit.ly/AJ4vI
I completely agree that what I did was inappropriate given the fabric/culture of Hackernews, which is why I understand why it got killed.
My original thinking was that it would be cool if I could show the community that I had passionate users, because hey, everyone likes to work with folks who really cared and nurtured their users. =)