Well, it would be for the sake of art. You'd be surprised by the kind of things people do for art.
Extract: Initially The KLF's earnings were to be distributed by way of a fund for struggling artists managed by the K Foundation, Drummond and Cauty's new post-KLF art project, but, said Drummond, "We realised that struggling artists are meant to struggle, that's the whole point."[12] Instead the duo decided to create art with the money.