The article's point was that on closely comparable hardware doing nearly the same task, the operating system seems to make a significant difference in battery power. Maybe other Windows PC makers are more experienced in making efficient drivers and tuning the OS delivered on disk? In a couple of reviews I read, that isn't the case:
First Samsung laptop review I read, a NP900X3E-K01US with a 44 Wh battery:
...battery life is disappointing for such an expensive laptop... [1]
Second, a Dell XPS 12 review:
50WHr battery ... Wi-Fi browsing test ... seven hours and 58 minutes
[1] http://www.cnet.com/laptops/samsung-ativ-book-9/4505-3121_7-...
[2] http://arstechnica.com/gadgets/2013/10/review-xps-12s-haswel...