I agree essentially with you but I don't think that's really why Ron Paul did so poorly. Ron Paul did poorly because he was always going to do poorly. He was kind of an older looking guy who said a lot of funny things and was kind of a curmudgeon.
Most people don't even know what libertarianism is or that he was one. Then many people who know he was a member of the Libertarian party don't really know the difference between those people and your garden variety Republican.
But you are right in that the majority of Americans aren't libertarians anyway. Most people (Republican, Democrat, "Independent," haha, whatever) actually do want the government to tell us what we can and can't put in our own bodies. Even the "Legalize Marijuana" people are somewhat hypocritical. They say "legalize pot, it's not as bad or heroin."
Oddly enough, most Republicans (the old white guys) actually want social security, which you would think they would view as anathema communist propaganda.
American politics are very strange.