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The study suggests that people take actions on iOS and not on Android. Since most of FB's mobile ads are in fact mobile app installs, people are interacting and using the medium - 18x more on iOS than on Android.

It's just one ad related study but the magnitude of the difference is staggering.

(author of original blog post here).

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Android encompasses all economic classes than iOS.

Of course, you cannot make money on the poor as much as on the rich.

Is there a study anywhere that given the same economic bracket (e.g. people who make $75K a year), that user will pay more because he/she is on iOS?

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