RDBMS performance was fine most of the time as we're not doing big data really. Our problem was developing and maintaining a schema that holds lots of metadata many levels deep. Our app allows for unlimited user defined forms and fields, some of which may hold grids inside which hold some more fields... Our app also handles lots of logs and large file dumps, which slowly made data, cache and fulltext search management mission impossible. Even though we had considerable previous experience with Mongo, it took us a long time to switch because we were utterly scared. It's nice to sell a product that is Oracle-based, as that sent out a message about our "high-level of industry standardization and corporate commitment" bullshit that (we thought) is quite positive for a startup competing against the likes of IBM, HP, etc.
To our surprise, our customers (some Fortune 500 and the like) were VERY receptive to switch to a NoSQL, opensource database. Surprise specially given it would be supported by us instead of their dreadfully expensive and mostly useless DBA departments. It even came to a point where it has changed their perception of our product and our company as next generation, and surprisingly set us apart from our competition even further.
In short, as many people here know, not all MongoDB users are cool kids in startups that need to fend off HN front page peak traffic day in day out. Having a schemaless, easy to manage database is a step forward for sooo many use cases, from little intranet apps to log storage to some crazy homebrew queue-like thing. 10-gen superb, although criticized, "marketing effort" also helps a lot when you need to convince a customer's upper-management this is something they should trust and even invest on. I can't express my gratitude and appreciation for 10-gen's simultaneous interest in community building, flirting with corporate wigs and getting the word out to developers for every other language. Mongo is definitely a flawed product, but why should I care about the clownshoeness of its mmapped files when it has given us so much for so long?