I think more often its easy to poke fun at _how_ its used.
When any tool or tech is used globally, before knowing its limitations, problems are likely. Attempting to use MongoDB in all storage or persistence scenarios is no more sensible than using MySQL in all cases.
Yes, there is marketing around this product that must be looked at critically - after taking into account that many newly developed technologies won't solve all the problems older tech have worked for decades to solve.