This reminds me of Jonathan's card, which was shortly exploited as an 'experiment' and ultimately frozen by Starbucks
That makes me curious: is it possible to exploit by starting a pay-it-forward chain and then circling back around with a bigger order? Would there be a particular number of cars or time of day or order size that would maximize the likelihood of getting your final order paid for, and would it have a positive expectation when accounting for the initial outlay and the time commitment?
[Note that I am not advocating actually trying this; I'm satisfied with it as a thought experiment.]