If we take the recently publicized Rat Park addiction study as a guide, the problem isn't so much with the alcohol as with the social environment. If these people are abusing alcohol to seek refuge from excessive stress in their daily lives then it won't really matter all that much how the drugs are sold - we'll need to address the root problem of so many people feeling like "rats in a cage."

http://www.bbc.com/future/story/20130910-drug-addiction-the-...