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I got a similar message because I had a commit against the scala project :(

I got an unsolicited email to check out a Github project once and I didn't mind it. I ended up looking at the new project and it was neat. What made this one so irritating?

So have I - "I saw your project X, thought you might be interested in this." That's one thing--personalized, actually in the context of what I've done and detailing why I might be interested.

"You starred Play so come look at our thing" is not. It's an email blast. It's spam.

yes they spammed my email inbox today as well

Seriously - I want literally nothing to do with them after that. Incredibly bad behavior.

Same here, because they noticed I am "engaged in https://github.com/playframework/playframework". I've not even tried Play, let alone been "engaged" in it. Really unsolicited.