Beyond that, I feel like this guy just might be looking for companies that are willing to take 60 seconds out of looking through a stack of nearly-identical paper resumes to indulge something a bit different. Maybe this is his way of filtering out companies who would "skip this applicant" because he didn't send in a .pdf resume with a list of buzzwords. And of course this isn't the simplest way to get across the information in a resume... that would just be a well-designed text resume. He's trying to flex his skills and show you what he's capable of, I'm going to go out on a limb and assume that he understands that this is not the single most efficient way to get that information across.