https://github.com/phusion/passenger_apt_automation
https://github.com/phusion/passenger_autobuilder
And this is just one software package. Imagine at least 10 Ruby interpreters and versions (all versions of MRI 1.8, 1.9 and 2.0, all versions of Rubinius, all versions of JRuby). Now multiply that by the number of popular platforms. That's at least 13 (2 supported Ubuntu LTS versions, 1 latest Ubuntu non-LTS version, 2 supported Debian versions, latest 2 OS X versions, Windows, Red Hat, Fedora, CentOS, Arch, Gentoo). You'd end up with at least 100 different packages, and you'll have to test each one of them.
That's going to cost much more than a one-off campaign of $50000.