Yes, in the sense that it is 10% genuine social change and 90% desire for a snappy title to sell books/journalism.

(Pro-tip for foreign consumers of Japanese journalism: NHK is the BBC, the 3 big national dailies are the NYT, Nikkei is the WSJ, and every other news outlet in the country will happily just make things up. 85% of 35 year olds below the poverty line!? For pity's sake.)