Hacker News Reader

How would this work if the user didn't already have the app it's deeplinking to? Like if an ad in Pandora took me to a page in Hotel Tonight but I didn't have Hotel Tonight installed, then what?

Also, seems like a feature that could be added to one of the more popular in-app ad services without too much effort.

View on HN

URX's ads are only shown to users who already have a given app installed. If a user uninstalls an app and sees a deeplink ad before our systems refresh, they will be directed to the app store on click.

Sounds very interesting, couple of questions:

1) Have you thought about falling back to the advertiser's website if the app isn't installed?

2) Will the link scheme be made available and if so will it be possible to link to apps from within web pages?

1- Definitely. this is something we can easily accommodate, depending on the advertiser's preferences (ex: mobile only vs. mobile second companies)

2- We've built our own link creator (see footer link on site) to make it easy to learn about other apps' url schemes and create links into their apps. these links can be used from anywhere, including the web. We're adding apps consistently, so let us know if there are any that aren't already there.

Reply on news.ycombinator.com