- Take an existing known medium (in this case email) and makes it way more useful.
- They didn't try to build a bunch of new UI for connecting your Facebook so you can find and invite and pay your friends, paying out to your card, etc.
- It magically hides the messiness of an enormously complex problem (fraud, different types of debit cards & banks all over the world) behind a very simple interface.
- Unlike every other P2P payment system, I can actually sign up and receive money (or convince my friend to) using only what's in my pocket (debit card)... not hunting down ACH/wire details.