I've been with them for quite a while and one thing I've noticed they do differently is that they will upgrade your service periodically while not changing the price. For example, I've gone from 128MB to 512MB of usable memory for my vhost without paying anything but my $9.99 a month. There are other anecdotes (awesome control panel, good support, etc...) that make me think it's unfair to group them with other hosting providers that never do anything but the bare minimum.