Reasoning From First Principles in Disruptive Entrepreneurship
takingpitches.com
takingpitches.com
The one problem with reasoning from first principles is it becomes hard for anyone to judge your ideas and give you feedback before you try them. You have to be able to check yourself because most people, when introduced to a novel idea will think "Sounds like a good theory" and shrug their shoulders because they can't compare it to anything similar in their personal knowledge base.
In my experience, of course.
This is also cool: http://shitelonsays.com
The example with material constituents of a battery is still reasoning with analogy - you had to draw analogies with other problems with similar solution structures: the important thing here was knowing the fundamental principles about satisfying economic problems, and the scientific domain knowledge relating to the creation of a high-quality battery.
(and I agree, first principles are a pain in the ass)
It's unfortunate that an interview that should be encouraging to uncertain hackers was twisted into another way to bash new uncertain things.
One of my first principles for customer acquisition is that potential customers are looking for any excuse whatsoever to ignore you. Making understanding difficult for them is a very straightforward way to turn them off.
37Signals did quantitative research to find out that for them, a girl smiling on their homepage for Basecamp totally works. Then 5,000 startups followed suit and the whole world is full of smiling girls on home pages.
But the principles behind that decision drive conversion for basecamp, not the girl.
It's one of the things that is most concerning to me about the Lean Startup. The idea that you can follow a series of steps to manufacture revenue without really understanding what those steps mean is hypnotizing.
But, like materials->batteries, finding clever ways to actually do that requires a lot of mental energy.
Thinking that what is missing in order to tackle a big problem is courage, is like thinking rockets can levitate if they just put their minds to it. In fact, resources are what is needed to tackle a big problem.
eyeball roll