- Certain letters including C, D, and S appear shorter than other letters, because of their round tops. Optical illusions cause letterforms with round edges (C, O, S) or pointed edges (A, V, W) to need to extend slightly farther in the rounded/pointed direction to appear to be the same size as other straighter shapes. This is called “overshoot” (https://en.wikipedia.org/wiki/Overshoot_%28typography%29).
- The spacing and kerning both need work. Letter pairs such as OV, FR, IA, AI, KE, EY, OX, MY, AP, and RT are too far apart. I’ve found that it’s easier to kern if you look at your outlines upside-down and backwards (I know Fontlab Studio has a built-in option to preview text in this manner, Glyphs might as well). Doing so helps your brain regard the outlines purely as shapes without getting sidetracked by their semiotic significance.
Another trick to type design is understanding that mathematical/geometric precision do not always result in the appearance of mathematical/geometric precision. Measurements that should theoretically be equal (such as the heights of letters as previously mentioned) often need to be fudged in order to look equal to the imperfect human eye.
The forums at Typophile are a great place to have your work critiqued by professional type designers (http://typophile.com/forum/1). Or, feel free to contact me if any of this is interesting and you want to know more. :)
Anything that requires composition can be improved by flipping the work one way or another. Lots of digital artists use this all the time to check anatomy too.
The degree symbol is not showing up. I feel like the @ symbol doesn't mesh with the rest of the font, maybe make it more rounded/disjointed and continuous where the inner swirl is.
One of my long term projects is a brand with a weather symbol (fog) being incorporated so I kind of got my hopes up for that at first, but this is easy enough to make my own really.
We're not exactly imaginative with names around here.