I believe their sub 50K "every-man" car is the next one after this SUV. Success might bring the price down, but they need the money from this to finance a more mass-market version.

As much as I’d love if they got it down that far, is the vehicle significantly cheaper for them to manufacture such that they could sell it at that price (vs the $70k+ for the Model S)?

“… and priced comparable to a similarly equipped Model S.” Looks like they don't have an explicit price, but the price point in general is there.

Doesn't seem likely: "Deliveries will begin in 2014 and priced comparable to a similarly equipped Model S"