Dell Says It Has Earned $3 Million From Twitter

bits.blogs.nytimes.com

These days, lots of companies are talking about their “Twitter strategy,” but few have figured out how to measure what amassing hundreds of thousands of followers on Twitter does for their businesses. Dell has shown that it can go directly to the top line.

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Which is $3 Million more than Twitter has earned from Twitter

This is interesting, but obviously doesn't take into account people that were going to buy from Dell anyway. So the value-add for Twitter here is less than $3 million. I wonder if there's a way to figure out what it actually is.

Another thing to take into consideration is that the promo codes were probabably picked up by the usual coupon websites many people check before making a purchase from dell.

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