Compete tomorrow not today. It is a well-known player, indeed.
Rocketry space is under serious disruption [1], and quite rapidly at that. It has often been seen that a well-known player of today is quickly wiped out by a wave that they didn't foresee coming. India is definitely missing the up-starting entrepreneur-ism around rocketry, and that's where the strategy seems to be broken. Like it is for many other fronts, including public welfare.
[1] http://science.slashdot.org/story/11/04/17/1958253/china-spa...