I always love this corporate ploy bc we never know if they created this position to fit the candidates ego, or whether the company wanted this position to happen regardless of the person appointed to the role.
My guess would be it is the former, but it's kind of like commenting on bird migration patterns bc I don't know anything about bird migration patterns!
I'd take a guess that if Apple Retail was a separate company from Apple, it'd still be worth more than the whole of Burberry.
As seen before, most people don't get to sit on the Head of Retail chair for a long time and can be removed by Tim Cook at any time. Angela could have stayed as CEO for at least one more decade.
I assume that they are compensating her heavily for his move.
The reason I used the word ego in this individual's case was bc this is technically a "demotion" in the title sense, and there seems to be a heavy amount of jockeying for titles within major companies (in my non-scientific experience). So my overall question was relating to what drove this newly created title.
And I think we can all agree that crafting a new title in a new startup is a lot different dynamic than doing it at a top-10 company in the world, like Apple.