I'm particularly curious what they're using these interactive stories for. Refining design or technique? Gauging user interest? Putting processes into place to speed up their development?
Really impressed either way.
Really impressed either way.
The Rolling Stone recently did an article[1] that I otherwise would have ignored(due to my distaste for their material), but ended up reading because of the fantastic presentation. I don't know if this trend will stick, or how it will evolve, but it is certainly an interesting spin at modernizing these features.
[1]- http://www.rollingstone.com/feature/the-geeks-on-the-frontli...