The problem with the Fairness Doctrine is that it requires you to devote equal time to the other "side" without regard to how reasonable it is. Equal time for rabidly political anti-vaxxers? Oh joy.
Giving equal time to absolute nutters only serves to legitimize them.
And I also take issue with this: non-biased media is absolutely a thing of the past.
Depends on what you mean by non-biased. It's impossible to have a complete lack of bias for a couple of reasons. First because there's inherent bias in the stories you choose to cover, and second because a dry reporting of facts absent any kind of analysis is terrifically boring and less informative than the alternative.
The best thing you could do as a journalism group in such a case would be to remove yourself from commercial influence, and take an objective a stance as possible on the stories you choose to publish and how you analyze them. Being permanently vigilant of the inherent bias goes a long way towards correcting it, IMHO.