Stanley Cup (Advertising) Finals - NHL fan demographics and the SC commercials

I'm surprised the average household income of a hockey fan is $89,000. I always thought hockey was a more working class sport. I wonder if this has to do with hockey's gradual southern movement creating a fan base that doesn't mesh with the stereotypical hockey fan.

"Potential Customers Reached: Based on this Harris survey which states that 89% of people in the United States have cell phones, Verizon Wireless is reaching at least 4.3 million potential customers. However, this number is most likely higher since NHL fans are younger and more tech savvy (and therefore more likely to use cellphones)."

It's most likely lower because:

1. Many people are locked into cell phone plans with other providers. 2. V-Cast is not a compelling service due to poor price-performance.

It's Stanley Cup Final (because there's only one final round). The NHL's grammar is much better than the NBA's. They actually call theirs Finals.